November 17th, 2008 Posted in Portfolio | No Comments »
Kid in a candy store. Running around like a headless chicken. The greatest things since sliced bread. These are just three of the clichés I could use to describe the inaugural day of my first Leipzig. Fortunately, there was just far too much to see and do, ridding me of the time to pass out and be karted off by medics, spasming violently in a fit of avid gamer’s excitement.
As a journalist, it’s easy to keep a cool head but still be impressed. Each publisher’s stand lacks the exuberance of their consumer-oriented counterparts, but nonetheless conveyed each company’s strength. Inside each booth was like a miniature village of meeting rooms and presentation rooms, with a free bar and plenty of snacks to help keep the attendees strengths up. Once in the stronghold of Sega or Ubisoft, both showing some truly strong line-ups, it was easy to forget there were other booths in the hall.
As a consumer, the age-old conundrum of ‘what to look at first’ is made increasingly difficult by larger and more exciting displays, enticing you over with familiar characters, funky tunes, and elaborate stand designs. Whether entering the pacific jungle to see Call Of Duty: World At War or venturing into Vault 101 for a glimpse of Fallout 3, it’s not just the games that provide a feast for the eyes.
Ultimately, the games held my attention better than any polystyrene scenery ever could, and in my mind, a hypothetical (and financially devastating) shopping list began to form for the next six months. The titles on offer truly showed how varied, immersive and entertaining this industry can be – consumers are in for some true gems, while retailers are guaranteed to be raking it in by the time Santa does his annual fly-by.
Through a mixture of presentations and hands-on, I became a Jedi Knight, a survivor of a nuclear holocaust, a military commander with a voice-link to my troops, a rogue agent on the trail of an arms dealer, a 70s detective fighting off zombies, the world’s fastest hedgehog, The Boy Who Lived, Britain’s greatest spy, the Man Of Steel, a castaway on a desert island, a mercenary in a conflict-torn Africa, a Persian Prince seeking to free the land of darkness, a magic mushroom… too many to even list.
Which made the journey back to the hotel a bit of a letdown.